Bad Companies Are Destroyed By Crisis, Great Companies Are Improved By Them

Feb 18, 2021
11:00 am to 12:00 pm

For patients with blood cancers like leukemia and lymphoma, and other life-threatening diseases, a cure exists. Be The Match is one of the world’s leading nonprofits focused on saving lives through blood stem cell transplantation.

Join Be The Match CEO Amy Ronneberg and SVP Julie Smolich as they discuss how Be The Match navigated these uncertain and challenging times and hit a milestone of having impacted the most lives ever in their 30+ years. 

Topics covered:

  • In times of uncertainty and ambiguity - how do leaders help your organization and/or team navigate through these challenging times?
  • Organizations can crumble under challenging times - how do you make sure that your organization comes out stronger with more capabilities to address future challenges?
  • We are all still individuals dealing with more stress and anxiety than ever before - how do we as individuals focus on the positive and use these times to be more resilient and preserve in the future?


Amy Ronneberg
Chief Executive Officer, National Marrow Donor Program® (NMDP)/Be The Match®
President, Be The Match BioTherapies®

With more than 20 years as a proven leader in multiple industries, Amy Ronneberg has demonstrated exceptional financial and operational leadership coupled with strategic business acumen. As CEO of National Marrow Donor Program® (NMDP)/Be The Match®, Ronneberg leads an organization of more than 1,300 professionals and 3,000 volunteers, fighting so all people, irrespective of background, get the cell therapy they need.

Ronneberg joined the NMDP/Be The Match in July 2013 as the chief financial officer and was responsible for planning, implementing and directing NMDP/Be The Match's finances, facilities and real estate management, reporting and tax management. Along with her finance duties, Ronneberg was also president of Be The Match BioTherapies business and led new business development while overseeing the development and delivery of a strategic plan to grow and expand our portfolio of product offerings. 

Julie Smolich
Provider Services, Be The Match

Julie is the senior vice president of provider services at the National Marrow Donor Program® (NMDP)/Be The Match®. She provides leadership and strategic direction to the teams focused on product and service delivery to transplant center customers and partners, as well as commercial entities leveraging NMDP/Be The Match’s vast capabilities.

Julie is responsible for identifying and understanding market and customer needs and translating that into the development and implementation of new and/or improved services and solutions that will ultimately help more patients who may benefit from transplantation or other emerging cell and gene therapies. 

Thursday, February 18, 2021 - 11:00